Operant Subjectivity: Issue 3/4 (Volume 17)

The Convergence of William Stephenson's and Marshal McLuhan's Communication Theories Article

Operant Subjectivity, 17(3/4), 2-16.

Paul Grosswiler¹

April 1994
Reading the Romance, Building the Bestseller: A Q-Technique Study of Reader Response to The Bridges of Madison County Article

Operant Subjectivity, 17(3/4), 17-39.

Dan Thomas¹ and Larry Baas²

April 1994
Use of Q Methodology by Public Relations Practitioners for Strategic Hospital Planning Article

Operant Subjectivity, 17(3/4), 40-54.

Karen Popovich¹ and Mark Popovich²

April 1994
Scientific Conferences and the Communication of Enlightenment Article

Operant Subjectivity, 17(3/4), 55-69.

Steven R. Brown¹

April 1994
Shared Goals in an Undergraduate Communication Curriculum: Using Q Methodology to Identify Community Expectations Article

Operant Subjectivity, 17(3/4), 70-84.

Jeremy Cohen¹, Clay Calvert¹ and Lisbeth Lipari²

April 1994

Other Issues in Volume 17

Issue 3/4 April 1994