What Do They Know of English Who Only English Know?
Ascertaining Attitudes Toward Foreign Language Study Using Q Methodology in a Public Relations Framework
In an era of decreasing interest in foreign languages, the goal of this research is to acquire and retain foreign language students at the university level. To achieve this the researchers used Q methodology. Two different outlooks are discovered and examined in light of previous research and the current situation. The authors then propose that this ongoing project, which is a collaboration between professors of public relations and of foreign languages, could move into the program stage employing Q in a public relations framework. Feedback meetings with respondents are to be arranged followed by briefings to University administrators who will be offered the opportunity of proceeding to a proactive program of communication.