In an era of decreasing interest in foreign languages, the goal of this research is to acquire and retain foreign language students at the university level. To achieve this the researchers used Q methodology. Two different outlooks are discovered and examined in light of previous research and the current situation. The authors then propose that this ongoing project, which is a collaboration between professors of public relations and of foreign languages, could move into the program stage employing Q in a public relations framework. Feedback meetings with respondents are to be arranged followed by briefings to University administrators who will be offered the opportunity of proceeding to a proactive program of communication.

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Journal Operant Subjectivity
Leonard J Barchak, & Russell (Gene) Marshall. (1998). What Do They Know of English Who Only English Know?. Operant Subjectivity, 22(1/2), 31–48. doi:10.15133/j.os.1998.011