What Do They Know of English Who Only English Know?
Ascertaining Attitudes Toward Foreign Language Study Using Q Methodology in a Public Relations Framework
Operant Subjectivity , Volume 22 - Issue 1/2 p. 31- 48
In an era of decreasing interest in foreign languages, the goal of this research is to acquire and retain foreign language students at the university level. To achieve this the researchers used Q methodology. Two different outlooks are discovered and examined in light of previous research and the current situation. The authors then propose that this ongoing project, which is a collaboration between professors of public relations and of foreign languages, could move into the program stage employing Q in a public relations framework. Feedback meetings with respondents are to be arranged followed by briefings to University administrators who will be offered the opportunity of proceeding to a proactive program of communication.