Quantum Theory Media Research: II. Intentionality and Acculturation
Operant Subjectivity , Volume 21 - Issue 3/4 p. 73- 91
The undefined theory for subjectivity elaborated in Part 1 (Stephenson, 1995-1996) is substantiated with illustrations in this paper, in reference to Danish media research. Quantumized operant factors in Q methodology incorporate intentionally in relation to culture formation, thereby revealing how action implicates culture, as evidenced in Eisenhower's unwillingness to use the atomic bomb (conscience), Freeman Dyson's principle of "live and let live" (hope), and the idealism of Rodo's Ariel as expressed in the policies of Costa Rica's Oscar Arias. A summary is provided of a theory of intentionalities (which presage, but do not predict subsequent events), which is rendered credible in terms of additional illustrations concerning public libraries, public health, and science journalism. Conclusions are reached regarding affinities between Q methodology and reception analysis in Danish media research.