In the pair of studies reported here, we probe the operant subjectivity at play in public opinion on the Simpson saga - in the process amplifying our understanding of the role of race, among other things, in the diversified accounts taking shape on the spectacle as a whole. Results reveal a three-fold set of meanings for the case at both pre-trial and post-verdict points in time. These contrasting constructions of the same set of events are examined in light of their defining themes and their affinities to the racial identities of their proponents. A concluding discussion takes stock of the simultaneously complementary and incommensurate relationship of these results to findings from scores of surveys seeking to gauge public opinion on the case.
Operant Subjectivity

Dan Thomas, Allen McBride, & Larry Baas. (1996). Contrary Convictions: Race and Subjectivity in Public Opinion on the O.J. Simpson Criminal Trial. Operant Subjectivity, 19(3/4), 58–84. doi:10.15133/j.os.1996.005