Modern political science research has virtually ignored political cartoons, although both empirical and normative studies are found in other disciplines. Q technique has not been widely accepted in political science circles, which may have contributed to the lack of attention to cartoons, and political humor more generally, within the discipline. In this exploratory study, I conduct a Q-methodological experiment featuring partisan and nonpartisan schematics and their responses to political cartoons about the 1992 presidential election and partisan politics. The experiment offers an assessment of the emotional impact of these cartoons, and utilizes an information-processing framework for analyzing rational reactions as well.

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Journal Operant Subjectivity
Jeraine Root. (1995). A Partisan/Nonpartisan Schematic Approach to Interpreting Political Cartoons. Operant Subjectivity, 18(3/4), 94–107. doi:10.15133/j.os.1995.001