William Stephenson's 1935 letter to the Editor of Nature, published 60 years ago, contains within its four short paragraphs all the essentials for a science of subjectivity. Focusing on two studies - on the controversies surrounding animal experimentation and of problem selection in policy analysis - illustrations are provided of the new phenomena brought to light through "inverted" factor analysis, and of the advantages of experimentation which Q methodology enjoys. A proposed study on food habits demonstrates how experimental probes can be made into the cognitive and orectic aspects of nutrition and food choice. The conclusion is reached that Q methodology remains the foundation of the study of subjective behavior.

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Persistent URL dx.doi.org/10.15133/j.os.1994.008
Journal Operant Subjectivity
Steven R. Brown. (1994). Q Methodology as the Foundation for a Science of Subjectivity. Operant Subjectivity, 18(1/2), 1–16. doi:10.15133/j.os.1994.008