Stephenson's Play Theory and Online News Reading
As children know (but adults sometimes forget), using a computer is "fun." Media that use a computer to deliver news and other timely information provide an opportunity to explore William Stephenson's play theory of mass communication in a new light. These online or interactive media encourage exploration. They respond instantly to individual input. They require us to make self-enhancing personal choices; otherwise, they just sit there. Yet in some ways, interactive media also are work. For both the user and the producer of their content, they offer intriguing ways to conceptualize what one does with the news of the day.