Communication, a diverse discipline that includes fields such as media studies, telecommunications, advertising, journalism, public relations and film, attracts both students and faculty with wide-ranging interests and needs. This study employs Q methodology at a small communication department housed at a major private research university to identify shared goals, expectations, and interests among communication undergraduates and faculty. Through Q methodology, three distinct groups or factors emerged, and areas of consensus among those groups were identified that facilitated the drafting of a new, proposed mission statement for the communication department. The article concludes that Q methodology is a valuable tool to locate consensus and shared perceptions and values within university departments that include students and faculty with diverse interests and areas of study.
Operant Subjectivity

Jeremy Cohen, Clay Calvert, & Lisbeth Lipari. (1994). Shared Goals in an Undergraduate Communication Curriculum: Using Q Methodology to Identify Community Expectations. Operant Subjectivity, 17(3/4), 70–84. doi:10.15133/j.os.1994.001