1994-04-01
Shared Goals in an Undergraduate Communication Curriculum: Using Q Methodology to Identify Community Expectations
Publication
Publication
Operant Subjectivity , Volume 17 - Issue 3/4 p. 70- 84
Communication, a diverse discipline that includes fields such as media studies, telecommunications, advertising, journalism, public relations and film, attracts both students and faculty with wide-ranging interests and needs. This study employs Q methodology at a small communication department housed at a major private research university to identify shared goals, expectations, and interests among communication undergraduates and faculty. Through Q methodology, three distinct groups or factors emerged, and areas of consensus among those groups were identified that facilitated the drafting of a new, proposed mission statement for the communication department. The article concludes that Q methodology is a valuable tool to locate consensus and shared perceptions and values within university departments that include students and faculty with diverse interests and areas of study.
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doi.org/10.15133/j.os.1994.001 | |
Operant Subjectivity | |
Jeremy Cohen, Clay Calvert, & Lisbeth Lipari. (1994). Shared Goals in an Undergraduate Communication Curriculum: Using Q Methodology to Identify Community Expectations. Operant Subjectivity, 17(3/4), 70–84. doi:10.15133/j.os.1994.001
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