Some Methodological Considerations on the Use of Multimedia Q-Sample Items
Operant Subjectivity , Volume 15 - Issue 3 p. 65- 80
The design, selection, production and administering of two multimedia Q samples are described in a Q study designed to explore sensory orientations in media and arts preferences. The precedents for nonverbal stimulus items provide a basis for the multimedia samples. One Q sample includes slides of print news media, and audiotapes and videotapes of broadcast news media. The second Q sample contains slides of literature and visual art items, and audio and videotapes of music, television, movies and games. The multimedia items were coupled with typed references in a two-stage sorting process. Pretesting, subject responses and reliability testing suggest that multimedia Q samples can be effectively administered with interpretable factor results.