The design, selection, production and administering of two multimedia Q samples are described in a Q study designed to explore sensory orientations in media and arts preferences. The precedents for nonverbal stimulus items provide a basis for the multimedia samples. One Q sample includes slides of print news media, and audiotapes and videotapes of broadcast news media. The second Q sample contains slides of literature and visual art items, and audio and videotapes of music, television, movies and games. The multimedia items were coupled with typed references in a two-stage sorting process. Pretesting, subject responses and reliability testing suggest that multimedia Q samples can be effectively administered with interpretable factor results.

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Journal Operant Subjectivity
Paul Grosswiler. (1992). Some Methodological Considerations on the Use of Multimedia Q-Sample Items. Operant Subjectivity, 15(3), 65–80. doi:10.15133/j.os.1992.005