The author provides his own Q-methodological self study as an addendum to a previous study based on Lasch's theory of narcissism, thereby providing a British contrast to 10 Americans previously examined. Four factors emerge from eight conditions of instruction for a Q sample composed of pictures from Time Magazine - the first factor representing ideals in identification with everyone (hence apart from narcissism), the second representing real-world problems and conversational possibilities, the third a personal uneasiness about technological progress, and the fourth focused on class issues. Cultural implications are discussed and amended in a 1989 addendum.

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Journal Operant Subjectivity
William Stephenson. (1990). My Self in 1980: A Study of Culture. Operant Subjectivity, 14(1), 1–19. doi:10.15133/j.os.1990.013