Ethics, to have scientific stature, has to be discovered, as a natural development of social and individual life. An example is provided with respect to the Iran hostages crisis of 1979-80: mass communication news described Iran as "crazy," when the reality was a difference of opinion in the American government as to how to deal with a religious revolution. Quantum factor analysis discovered a moral factor inherent in the opinion. Ethical judgment can be discovered, with morality adherent to it.