A distinction is drawn between information and communication, the former implying work and change (communication pain and self loss), the latter play and entertainment (communication pleasure and self enhancement). A play theory of communication is proposed as a broad abduction in which the self as attitudinal is axiomatic, and for which Q technique and its methodology provide operational pragmatics. Cultural implications are discussed, and research directions are outlined.

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Persistent URL dx.doi.org/10.15133/j.os.1986.006
Journal Operant Subjectivity
William Stephenson. (1986). Play Theory of Communication. Operant Subjectivity, 9(4), 109–122. doi:10.15133/j.os.1986.006