Operant Attitude Segmentation and Marketing Decisions

R. Mauldin, Charles; C. Sutherland, John; F. Hofmeister, John

doi:10.15133/j.os.1977.004

Charles R. Mauldin¹, John C. Sutherland¹ and John F. Hofmeister²
^{1:
Michigan State University
,

2:
American Bank &Trust Company, Lansing, Michigan}

1978

Operant Attitude Segmentation and Marketing Decisions

Operant Subjectivity , Volume 1 - Issue 2 p. 38- 50

No abstract available.

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Persistent URL	doi.org/10.15133/j.os.1977.004
Journal	Operant Subjectivity
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Charles R. Mauldin, John C. Sutherland, & John F. Hofmeister. (1978). Operant Attitude Segmentation and Marketing Decisions. Operant Subjectivity, 1(2), 38–50. doi:10.15133/j.os.1977.004

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