Six factors emerge from a study of more than 100 demographica1lydiverse researchers involved in various aspects of marketing research: The Midwestern Corporate Researcher, the Surveyor, the Agency Researcher, the Eastern Researcher, the Analyst, and the Marketing Fan. The backgrounds, aspirations, and outlooks of these types are described and compared.

Additional Metadata
Persistent URL dx.doi.org/10.15133/j.os.1985.015
Journal Operant Subjectivity
Citation
Thomas Danbury. (1985). An Original In-Depth Segmentation Study of the Market Research Industry. Operant Subjectivity, 8(4), 113–122. doi:10.15133/j.os.1985.015