This research examined millennials’ Media System Dependency (MSD) for response, mitigation and recovery during and after a mass disruption event (MDE). Q- statements examined traditional and social media preferences during MDEs for information sharing, information seeking, communication of emotion and opinions as well as coordination of action and assistance. Q-sorts took place following an earthquake in the region so researchers could study the actual preferences of millennials following a natural disaster. The use of Q-Methodology allowed for five MSD types to emerge among millennials, which will help researchers understand audience media selection and for what purposes media are used during MDEs.

crisis communication, disaster communication, mass disruption events, media system dependency, Q methodology
Operant Subjectivity

Jensen Moore, & Kristen Meadows. (2016). Using Q Methodology to Identify Millennials’ Media System Dependency During Mass Disruption Events. Operant Subjectivity, 38(1), 35–60. doi:10.15133/j.os.2016.003